Political Brand Names
Paul Waldman has an interesting article in the American Prospect.
This view is embodied in what political scientists call the “median voter theory,” which posits that political success belongs to the party that positions itself closest to the voter who lies in the precise middle of the ideological spectrum. But who is the actual median voter in America? At this moment in history, that voter is pro-choice, wants to increase the minimum wage, favors strong environmental protections, likes gun control, thinks corporations have too much power and that the rich get away with not paying their fair share in taxes, believes the Iraq War was a mistake, wants a foreign policy centered on diplomacy and strong alliances, and favors civil unions for gays and lesbians. Yet despite all this, those voters identify themselves as “moderate.”